Many people in 2025 are asking themselves one key question: is short-term rental still a good business idea? Is it still a reliable source of passive income, or is it a model that’s slowly losing its appeal? The answer isn’t straightforward – but if we look at the data, trends, and new realities, one thing becomes clear: this market is very much alive. And thriving. However, today it demands more than just a key in a lockbox and a friendly welcome text. It requires strategy, systems, and commitment. But the profits? They might just surprise you.
What did the short-term rental market look like in 2024?
Before we look ahead, it’s worth taking a glance at what happened not so long ago. And a lot happened. The year 2024 brought the long-awaited stabilization of prices — after the pandemic turmoil and rapid spikes, the average rental rate in the largest cities settled around 3600 PLN per month. It wasn’t a time of spectacular growth, but rather a moment of calm — like the quiet before the next wave.
Interestingly, although the number of long-term rental listings started to decline, the short-term rental market experienced a renaissance. In Warsaw, the number of active Airbnb listings increased by 15%. And this wasn’t an exception — it was a trend. According to Eurostat, in July 2024 alone, 135 million people in the EU used short-term rentals — over 16% more than the year before. Poland — with Kraków leading the way — ranked in the top five most popular destinations for this type of accommodation in Europe.
And although tourists spent a total of 366 million nights in online-booked accommodations (an 18% year-on-year increase), another side of the coin also appeared: a growing number of regulations. The tax authorities stepped in, and the European Union introduced rules requiring the reporting of rental activities. Is that a bad thing? Not necessarily. For professionals, it’s a sign that the market is maturing. And for those just starting out — a clear message: you have to treat it like a real business.
2. 2025 – is it still worth investing in short-term rentals?
Alright, but what does it look like today, in 2025? Can you still make money on Airbnb? Is Booking.com still a reservation machine? Or is it already a market reserved for the big players?
If you were hoping it’s still quick and easy money — it’s time for a reality check. Short-term rental today is a marathon, not a sprint. But if you run smart, you can still outpace many competitors.
On the one hand – demand isn’t slowing down. Quite the opposite. More than ever, people prefer independent apartments over hotels. They value privacy, the ability to cook, and greater comfort. The average income from a single apartment in Kraków or the Tricity area during peak season can reach up to 8,000 PLN per month. On top of that, there’s a growing number of year-round bookings — not just for summer holidays, but also for city breaks, business trips, and wellness weekends.
On the other hand – yes, costs have gone up. Cleaning, platform commissions, utility bills, guest services, and possibly property management fees. But instead of being afraid of them, it’s better to treat them as an investment. It’s these very costs that help your apartment operate like a well-oiled machine — allowing you to sleep peacefully (or earn money while you sleep).
3. Profitability: Short-Term Rental vs. Long-Term Rental
Let’s do a quick comparison. Which brings more profit – traditional long-term rental for a year, or renting out an apartment to tourists and guests through platforms?
| Criterion | Short-term rental | Long-term rental |
|---|---|---|
| Average monthly income | 6000–8500 PLN (high season) | 3000–4000 PLN |
| Annual occupancy | 60–80% | 100% |
| Management costs | High (cleaning, guest service, commissions) | Low |
| Vacancy risk | High outside the season | Low |
| Time required for management | High (or cost of external management company) | Minimal |
| Required location | City center / close to attractions | Any location |
| Growth potential | High (brand, expansion, dynamic pricing) | Limited |
| Regulations | Increasing requirements | Stable and predictable |
Does it seem intimidating? Not necessarily. Remember: this is a market that rewards professionals. A well-crafted listing, efficient automation, and thoughtful guest service mean that short-term rentals can still generate higher profits – and with the right approach, you can minimize the risk of vacant periods.
4. Airbnb in 2025 – El Dorado or Jungle?
Many people ask: is Airbnb still a good opportunity? Can you still break through? Or is it already too late?
The truth is: in 2025, Airbnb is like a thriving marketplace. There’s room for everyone – as long as you have something interesting to offer. Professional photos, a consistent description, a unique experience, and fast communication. Guests appreciate these things. And the platform’s algorithms reward hosts who operate systematically.
And although more cities are introducing regulations – such as registration requirements, limits on rental days, and inspections – these rules are actually creating a new standard. They don’t scare people off; they eliminate randomness. What might seem like an obstacle for some can actually be an opportunity for you – a chance to build a stable, profitable business based on quality and trust.
5. Is Short-Term Rental Still a Way to Earn Passive Income?
And here we get to the heart of the matter. Short-term rental can still be a source of passive income – provided that you design it well.
Hiring a property management company? Great – you save time and minimize risk. Managing everything yourself? Then invest in automation, ready-made message templates, and calendar management systems. A well-run apartment in an attractive location can keep earning even while you’re on holiday. Imagine this: a guest from Berlin leaves a 5-star review, and you get a notification of a new booking in the evening. Satisfaction? Huge. Income? Steady. Costs? Under control.
The year 2025 hasn’t taken away the profitability of short-term rental. It has simply made it more structured. Today, it’s not about whether it’s worth it – but how to do it right.
Summary
Short-term rental in 2025 is not a thing of the past – it’s the future with new rules. It still offers a real opportunity for higher earnings than long-term rental. However, it requires a strategic approach, thoughtful organization, and a readiness to professionalize. If you’re ready to treat it as a business, not just a side hustle – then it’s definitely worth it. Maybe even worth… a luxury chandelier.
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FAQ
Yes – especially if you approach it as a full-fledged business. High demand, a growing number of tourists, and higher income compared to long-term rentals make it an attractive investment opportunity.
In many cities – yes. More and more local governments are introducing requirements for property registration, business licensing, or limits on the number of rental days. Regulations may vary locally, so it’s important to check them before you start.
Flexible pricing, higher earning potential, the ability to personalize your offer, and… the satisfaction of positive guest reviews from around the world. It’s a model that rewards engagement and quality.
No – you can outsource it to a property management company that will handle guest services, cleaning, and calendar management. It’s a good option if you want to earn with minimal involvement, although you’ll need to factor in a commission (often 20–35%).
During the high season, a well-prepared apartment can generate between 6,000 and even 8,500 PLN per month. That’s more than twice the average income from long-term rental.
Absolutely. Apartments located in city centers, close to tourist attractions, business hubs, or universities have the highest potential. Location is often the number one factor for guests.